Macron and Pallacanestro Varese have announced the launch of a new partnership that, starting with the 2026–27 season, will see the Italian brand—an international leader in sportswear—serve as the red-and-white club’s Technical Partner under a multi-year agreement.
The announcement marks the return of a partnership that has already made its mark on the recent history of Pallacanestro Varese. Macron and the Varese club have, in fact, collaborated on several occasions between 2004 and 2023, consolidating over time a relationship based on shared values and goals, and creating uniforms and technical collections that have left a lasting impression on fans and effectively convey the identity of one of the most iconic venues in Italian and European basketball.
This new agreement reaffirms Macron’s commitment to strengthening its presence in elite basketball through a project that prioritizes quality, innovation, and the promotion of its partner clubs’ identities. This shared vision translates into a commitment to developing a technical and stylistic approach capable of highlighting the sporting, cultural, and identity-based heritage of Pallacanestro Varese.
As a Technical Partner, Macron will design and supply all technical gear for the first team, the coaching staff, the youth academy, and the club’s various sports divisions—from game uniforms to training, pre-match, and travel kits. These custom-designed garments will reflect the club’s history, its connection to Masnago and the city of Varese, and its fan base—which has always been an essential part of the Biancorossi’s spirit.
At the heart of the entire project will be the concept of “Fashion in Sport,” the distinctive philosophy of the Macron Style Center: a creative approach that brings the codes of fashion into the world of athletic performance through refined aesthetic research, Italian savoir-faire, and meticulous attention to detail, transforming every creation into a garment that conveys identity, style, and athletic culture both on and off the court.
“We are very happy to be partnering once again with Pallacanestro Varese, a club that holds a special place in the history of Italian and European basketball and with which Macron has already shared an important journey in recent years,”said Gianluca Pavanello, CEO of Macron. “Our technical expertise, creative flair, and tailored approach will be reflected in high-performance apparel, designed to powerfully and authentically convey the red-and-white identity.”
“We are thrilled to embark on this new journey with a prestigious brand that is synonymous with excellence and innovation,”said Marco Zamberletti, Chief Sales Officer of Pallacanestro Varese. “We’re proud that a market leader like Macron has decided to invest in Pallacanestro Varese and support our growth plan. This partnership will allow us to further raise our standards, not only on the court but also in our support for our youth programs and our fans.”
The partnership between Macron and Pallacanestro Varese is part of a shared vision focused on promoting the club’s identity and developing a modern, distinctive, and highly personalized technical program. This journey combines the past and the future, tradition and innovation, with the goal of strengthening the sense of belonging within the red-and-white community.
The official unveiling of the new game uniforms and the Macron collections designed for Pallacanestro Varese will take place at a later date, as part of a dedicated launch event that will reveal the creative process, stylistic details, and key design elements.
Macron is an iconic Italian brand in the world of high-performance sportswear that has experienced extraordinary growth over the past 20 years. Its success is rooted in a tireless passion for innovative design, superior quality, and cutting-edge technologies. Thanks to a deep understanding of the needs of teams, athletes, and fans, Macron creates products that inspire people to give their all, fostering team spirit and helping everyone become the best version of themselves.
The name Macron comes from the Greek prefix “μακρο” (makro), which means “great.” Ambition and a commitment to growth are therefore inherent in the name itself. The company logo, the Macron Hero, depicts an athlete celebrating the achievement of his goal and embodies the brand’s philosophy: #BecomeYourOwnHero. The tagline emphasizes that everyone should always strive to become the best version of themselves.
Macron operates through three main business lines:
- Technical Sponsorships: Strategic partnerships with sports teams, federations, and organizations, through which Macron provides sports apparel, equipment, and high-performance gear customized to each partner’s specific needs, with the Macron brand prominently featured. This business stream not only increases brand visibility but also strengthens Macron’s position as a leading innovator in sportswear.
- Teamwear: high-quality, customizable sports apparel and equipment collections for teams of all levels—from professional to amateur—across a wide range of sports. The Teamwear collections include a complete lineup for games, practices, and leisure, and are distributed globally through a single-brand network of over 170 Macron Sports Hubs and select multi-brand stores.
- Individual: This business line includes the Padel and Activewear collections , as well as the new Macron O.N.E. collection, which represents the perfect fusion of sports and lifestyle, combining the excellence of high-performance technical fabrics with the appeal of fashion and iconic Italian style.