Macron and Pallacanestro Varese present the new Game Set 2026/27, the game collection created by the Italian brand for the red-and-white team. The 2026/27 Home and Away uniforms interpret the club’s identity through different aesthetic approaches, featuring a design that combines the colors of Varese, distinctive graphic elements, and high-performance technical construction.
The new 2026/27 Home jersey is white—the uniform’s primary color—and features red side panels and accents that define its silhouette. The side panels feature stylized stars, a distinctive element of the uniform that evokes the club’s history and adds dynamism to the jersey. The V-neck is finished with a contrasting trim, while the same colors reappear on the sleeve hems and the bottom of the jersey. The front features the Macron Hero logo and the Pallacanestro Varese crest.
The 2026/27 Home Kit is completed by white shorts—with red side panels that echo the jersey’s design—and white socks.
The new 2026/27 Away jersey features a bolder take on the color red, set against an all-red background. The jersey’s surface is adorned with an all-over tone-on-tone graphic consisting of stylized stars, creating a dynamic effect without compromising the clean lines of the design. The V-neck and sleeve hems echo the jersey’s colors, while the Eco Mesh side panels are embellished with a gradient design that gradually intensifies from white to red, adding movement to the jersey’s silhouette. The Macron Hero logo and the club crest complete the front.
The away shorts also feature the red base and star pattern, with side panels that coordinate with the jersey. The set is completed by white socks.
Both uniforms feature a slim fit and share the same technical construction. The jersey is made primarily from Eco Baimi, while the inserts are made from Eco Mesh. These materials are part of the Eco Fabrics line, which consists of fabrics made from 100% post-consumer recycled plastic.
Even the smallest details reflect the collection’s design philosophy. The back of the neck on both jerseys is customized with a special label featuring the color red and the Pallacanestro Varese crest, complemented by the Macron Hero logo and the phrase “Designed in Bologna”—a detail that signifies how every garment is conceived, developed, and designed at the Macron Campus.
The new 2026/27 Game Set, like the entire line of apparel created by Macron for Pallacanestro Varese, will soon be available in the dedicated section of the macron.com website.
Macron is an iconic Italian brand in the world of high-performance sportswear, having experienced extraordinary growth over the past 20 years. Its success is rooted in a tireless passion for innovative design, superior quality, and cutting-edge technologies. Thanks to a deep understanding of the needs of teams, athletes, and fans, Macron creates products that inspire people to give their all, fostering team spirit and helping everyone become the best version of themselves.
The name Macron derives from the Greek prefix “μακρο” (makro), which means “great.” Ambition and a commitment to growth are therefore inherent in the name itself. The company logo, the Macron Hero, depicts an athlete rejoicing in having achieved their goal and embodies the brand’s philosophy: #BecomeYourOwnHero. The tagline emphasizes that everyone should always strive to become the best version of themselves.
Macron operates through three main business lines:
- Technical Sponsorships: Strategic partnerships with sports teams, federations, and organizations, through which Macron provides sports apparel, equipment, and high-performance gear customized to each partner’s specific needs, with the Macron brand prominently featured. This business stream not only increases brand visibility but also strengthens Macron’s position as a leading innovator in sports apparel.
- Teamwear: high-quality, customizable collections of sports apparel and equipment for teams at every level—from professional to amateur—across a wide range of sports. The Teamwear collections include a complete range of products for games, training, and leisure, and are distributed globally through a single-brand network of over 170 Macron Sports Hubs and select multi-brand stores.
- Individual: This business line includes the Padel and Activewear collections , as well as the new Macron O.N.E. collection, which represents the perfect fusion of sports and lifestyle, combining the excellence of high-performance technical fabrics with the appeal of fashion and iconic Italian style.