Motorola, part of the Lenovo Group and a leader in mobile technology innovation, announces the renewal of its partnership with Pallacanestro Varese for the 2026–2027 season and remains the team’s jersey sponsor.
The logo will appear on the uniforms, on the field, and in various areas of the arena, and a special program of initiatives will be aimed at fans and the Biancorossi community. The partnership will also be developed through joint storytelling across traditional, digital, and social media channels. Exclusive content will offer a behind-the-scenes look at the team; throughout the season, fans will also be able to participate in numerous brand activations with the team.
“We are delighted to renew our partnership with Pallacanestro Varese, an organization with a rich history that is deeply rooted in its local community and among its fans. For Motorola, sports are synonymous with commitment, excellence, and passion, but they also provide a tangible platform for building connections and sharing emotions. Continuing to stand by the team allows us to support its journey, putting innovation and technology at the service of a passion for basketball that spans the country and unites fans and sports communities,” said Carlo Barlocco, Executive Director & General Manager, MBG Italy.
“We are very pleased to be able to continue our journey alongside a prestigious partner like Motorola, an internationally recognized brand that has once again chosen to believe in our project. This renewal is a testament to the strength of a relationship built on shared values such as innovation, passion, and a commitment to continuous improvement. We are particularly pleased to be able to develop new initiatives together that will engage our fans and further strengthen our bond with our community. We thank Motorola for its trust and for the support it will continue to provide us this season as well,” said Marco Zamberletti, Chief Sales Officer of Pallacanestro Varese.
This partnership is part of Motorola’s broader, global initiative in sports, which sees the global mobile phone brand collaborating with international partners such as FIFA, F1, and Ducati Corse, as well as local partners like UYBA Volley Busto Arsizio and Ravenna Football Club.
Motorola invites all fans to follow the social media channels of Motorola Italia and Pallacanestro Varese so they don’t miss a single moment of this exciting sports season.
Motorola Italia Social Media Channels
Motorola – YouTube
Motorola (@Moto) / X
Motorola LinkedIn
Motorola | Facebook
Motorola | Instagram
Lenovo & Motorola
Lenovo It is a global technology company with revenue of $83 billion, ranked 153rd on the Fortune Global 500 list, serving millions of customers every day in 180 markets around the world. Led by its vision Under the banner of “Smarter Technology for All,” Lenovo is shaping a strategy to Hybrid AI which encompasses both Personal AI—a single personal AI across multiple devices—and Enterprise AI, helping to transform data and information into insights and value for people and organizations. This strategy is brought to life through the Group’s commitment to innovation excellence and a full-stack AI portfolio that includes devices, infrastructure solutions, as well as software, solutions, and services. With a global presence that includes 20 Research and Development centers in 11 markets and a supply chain spanning more than 30 manufacturing sites in 10 markets, Lenovo is listed on the Hong Kong Stock Exchange as Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). For more information, visit www.lenovo.com and check out the latest news in our newsroom.
Motorola Mobility LLC was acquired by Lenovo Group Holdings in 2014. Motorola Mobility is a wholly owned subsidiary of Lenovo and is responsible for the design and manufacture of all Moto- and Motorola-branded mobile devices and solutions.
In 2025, Motorola Mobility announced its role as FIFA’s Official Smartphone Partner, marking a global partnership driven by a shared passion for innovation and technology. The partnership runs through 2027 and encompasses major FIFA competitions, notably the 2026 FIFA World Cup™ and the 2027 FIFA Women’s World Cup™, reinforcing Motorola’s commitment to connecting fans around the world through meaningful, technology-driven experiences.
To learn more, visit https://www.lenovo.com and read the latest news on our StoryHub and the Motorola Global Blog.
Media Contacts
, BURSON PR Agency
email: motorola.italy@wpp.com
Elisa Rattotti
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Rachele Rodolfi
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